Since 2009, Consumer Reports has consistently ranked DuraCeramic as the top rated product in the flooring category, and this year is no exception.  The July 2017 Consumer Reports issue lists DuraCeramic as its top pick with an overall rating of 94, which is significantly higher than the ratings of its main competitors, Alterna and Adura.

As you are aware, Consumer Reports conducts independent, unbiased testing, which cannot be influenced by any manufacturing company.  Because of the independent status of Consumer Reports, we cannot use the test results in any forms of advertising to promote the product.  Ask your sales rep for a copy of this Consumer Report showing the ranking of all vinyl flooring products that appear in this edition.

So once again DuraCeramic Origins and DuraCeramic Dimensions continue a long tradition of “firsts” in the resilient category. It has pioneered the LVT category resurgence as the first true “rigid core” product; the first with a patented rounded edge, the first groutable resilient tile, the first with a patented wear surface, the first and still only with Scotchgard protector, the first with silver antibacterial protection, the first NSF/ANSI332 Gold Certified residential resilient product and now the best in Consumer Reports for the ninth year in a row!  That’s a powerful story.

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