Tag Archive: Mirage

  1. Mirage Hardwood Quality is Hard to Beat

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    Mirage Hardwood Quality Awards

    Mirage Hardwood Awards from Floor Covering News

    Mirage Hardwood Flooring shows its high quality reputation is well deserved with top honors by multiple industry surveys for hardwood quality.

    The retailer survey conducted by Floor Focus magazine ranked Mirage #1 in Quality for the 10th time.  This survey, entitled “What the Retailers Think,” polled flooring retailers across the United States, and its results were published in the July 2015 issue.

    Additionally, the Floor Covering News annual Award of Excellence contest selected Mirage as the Best Hardwood Flooring Manufacturer in North America for the 8th time.  Floor Covering News polled floor covering dealers for the best hardwood flooring manufacturer.  Thousands of responses were received through the Floor Covering News Website and during the Surfaces trade show.  Surfaces was held last January at the Mandalay Bay convention center in Las Vegas, Nevada.

    Floor Covering Weekly magazine’s Reco Survey ranked Mirage second in the Quality category, having been edged out in a close race by the top-ranked brand by only 1%.  In this survey, Mirage also placed as a finalist in the categories of Service, Merchandising, Product Availability, Consumer Preference, Advertising/Co-Op, Claims, and Training.

    Congratulations to Mirage on proving yet again that its hardwood quality is top of the line.  For the latest news on Mirage Hardwood, visit the Mirage Website.  Contact your All Tile Sales Representative for more information on Mirage products.

  2. Mirage’s DuraMatt Reinvents the Hardwood Floor Finish

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    duramatt-resistance-graphMirage’s new DuraMatt Finish is a true innovation in hardwood flooring finishes. Like popular oil finished hardwood floors, DuraMatt allows you to see and feel the wood without a perceptible wear layer. However, this revolutionary polyurethane finish is 20 times more resistant to wear than a conventional oiled finish. With this finish, the floor is easy to maintain while also being very resistant to stains and scratches. This is backed by Mirage’s 35-year finish wear warranty.

    DuraMatt is also hypoallergenic, free of volatile organic compounds (VOCs) and includes an antimicrobial agent to help maintain a cleaner living space.

    Today, the DuraMatt finish is available on the engineered products in the new Flair collection by Mirage, which features wide boards and wood with character. Ask your All Tile Sales Representative for more information on this cutting-edge development.

    Watch Mirage’s video on DuraMatt

  3. All Tile Announced as Mirage Hardwood Flooring Distributor in AR, IL, IA, KS, MO, NE, and OK

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    Effective immediately, All Tile has been appointed to distribute Mirage Hardwood Flooring throughout the states of Arkansas, Illinois, Iowa, Kansas, Missouri, Nebraska, and Oklahoma.

    As of February 13, 2015, we will be the exclusive Mirage distributor in those states as well as in our current trading area of Northern Illinois, Michigan and Eastern Wisconsin.


    All Tile has been a Mirage distributor since 2007 and is focused on the success of the Specialty Flooring Retailer.

    • Our inside and outside sales staffs are well‐trained on Mirage
    • Our substantial inventory of flooring, moldings and accessories is being increased in preparation for this expansion
    • The power of our efficient logistics combined with the numerous locations of our sister company, Carpet Cushions and Supplies, has dramatically increased our delivery frequency.

    Retailer Success & Profitability

    • All Tile’s customer is the Specialty Retailer – not home centers, internet resellers or anyone else in the sales channel
    • We believe in training on site and through Factory Tours to ensure your success in selling Mirage Hardwood Flooring
    • All Tile and Mirage are proactive marketers and many promotions throughout the year will help you profitably close that sale.